Impact of Name, Image, Likeness
Presented by Joe Petsick
Executive In Residence at University of Nebraska-Lincoln - College of Business
This session explores the rapidly evolving industry of collegiate athletics, focusing on how the rights of student athletes in the use of their name, image, and likeness (NIL) have been affected by these changes. It will also explore the need for education and guidance in this area to ensure that student athletes are adequately prepared to protect themselves and understand the consequences if they do not.
Joe co-founded Proxibid in Omaha in 2001. Proxibid’s marketplace grew to $7 billion in annual inventory, before the company was acquired in 2020. Prior to its acquisition, Joe executed prominent roles within Proxibid, helping build and manage the company’s financial processes, developing its operational workflows, and leading strategic development and partnerships.
Joe is currently the Executive in Residence for the College of Business at the University of Nebraska. In this role, Joe offers an entrepreneurial lens through which to help evaluate opportunities that can help advance the College and offer a dramatic impact on students, faculty, and the community. Joe has remained active in the startup ecosystem by starting several new companies in which he is currently a co-founder. Joe is also a board member of the Nebraska Angels, and a board member with the Greater Omaha Chamber, where he also serves as the chairperson for the Builder’s Council. Joe has had the opportunity to work in several high-growth environments in the United States, Europe, and Japan.
Join us on January 17th, for this timely, engaging session!
Contact Amanda Jennings, NAEE Executive Secretary